本系簡介 Department introduction

文化創意產業為國家重點發展方向，本系即為全台第一所成立的專門學系，具有引領台灣文創的地位與使命。本系均有優良的師資以及設備，均衡發展，師生屢獲國家級獎項，即為明證。本系成立於2005年，原系名為「台灣文化產業經營學系」，為全國第一個以文化創意產業領域為名之新設科系。培養對文化創意產業經營、管理、企劃與行銷能力之整合人才，因應未來社會發展需要，強化畢業生在職場上競爭力，並為國家提供產業發展的專業人才。2017年與2022年分別成立「文化資產保存與活用中心」與「地方創生與城鄉治理中心」，中心創立旨為促進專業跨域與產學合作，關注於有形與無形文化資產保存再利用與地方創生議題。此外，本系教師運用專業，不僅在課堂教授理論，亦將產業實務資源帶入教學現場，讓學生就學期間，即可利用課程與產學計畫的參與學習到實務經驗。教師教學研究理論兼具國際觀與在地特色，產學實務著重於協助屏東與其他地區城鄉的特色發展。

The cultural and creative industry has emerged as a pivotal focus in the country's development strategy. As the first specialized department of its kind in Taiwan, this department holds a significant status and mission in steering Taiwan's cultural and creative industries. Boasting excellent educators and state-of-the-art equipment, the department has achieved balanced growth. Both teachers and students have garnered national awards, attesting to its prestige. Established in 2005, the department was originally named "Department of Taiwan Cultural Industries Management". It was the country's inaugural department dedicated to the field of cultural and creative industries. The department aims to cultivate talents adept at integrating the operation, management, planning, and marketing of cultural and creative industries. These talents will meet the evolving needs of society, bolster the competitiveness of our graduates, and supply the nation with professionals pivotal to industrial growth. In 2017 and 2022, the "Cultural Heritage Preservation and Revitalization Center" and "Placemaking and Urban-Rural Governance" were established, respectively. These centers aim to foster cross-departmental and industry-university collaborations. Their primary focus is on preserving tangible and intangible cultural assets, and addressing local creative challenges. Moreover, the department's professors leverage their expertise to infuse classroom theories with practical industrial insights. The professors integrate international perspectives and local nuances into their teaching methodologies. Their hands-on projects predominantly aid in the development of Pingtung's urban and rural areas, as well as other regions.　　

教學特色與課程規劃

Teaching Features and Curriculum Planning

大學部

For Bachelor Degree

本系大學部課程主要分為「族群與文化素養」、「文化資產與空間活化」、「產業經營管理」、「創意媒體與內容設計」等四大領域。畢業須修滿128學分，其中包含20學分可供選修外系或外校課程。此外，本校設有多種跨領域學分學程，如｢文化資產保存與文化創意產業應用學分學程」、「地方創生士學分學程」、「影視媒體創作應用學分學程」、「新媒體學分學程」、「社會企業與公益創新學分學程」等（請參閱本校大武山學院跨領域學程中心），可培養多元專長培養多元專長，強化職場知能與就業競爭力。本系亦開設「文化產業英文選讀 Selected English Readings on Cultural Industry」、「文化與數位表現 Culture and Digital Expression」等英語授課課程（EMI），藉由英語進行學習，開拓學生國際移動的能力。

The undergraduate courses of this department are mainly divided into four areas: "Ethnic Groups and Cultural Literacy", "Cultural Heritage and Space Activation", "Industrial Management", and "Creative Media and Content Design". Graduation requires a total of 128 credits, including 20 credits for elective courses from external departments or schools. In addition, the school offers a variety of cross-field credit courses, such as "Cultural Heritage Conservation and Cultural Creative Industries Applied Program", "Placemaking and Urban-Rural Governance Program", "Social Enterprise and Public Welfare Innovation Program" and so on (please refer to the Interdisciplinary Program Center of Dawushan College, NPTU), which can cultivate multiple expertise and strengthen workplace knowledge and employment competitiveness. The Department also offers English as a Medium of Instruction Courses (EMI) such as "Selected English Readings on Cultural Industry" and "Culture and Digital Expression", which are taught in English to develop students' ability to move internationally.
　
碩士班

For Master Degree

本系碩士班課程可培養學生文化內涵、文創產業開發創新及文創產業經營行銷，並訓練獨力研究之能力。本系碩士分為「日間碩士班」及「在職專班」。

The master's program of this department can cultivate students' cultural connotation, development and innovation of cultural and creative industries, and marketing of cultural and creative industries, as well as training the ability of independent research. The master degree of this department is divided into "Normal Master's Degree Program" and "On-Job Master's Degree Program".

日間碩士班：畢業須修滿40學分，其中包含9學分可供選修外系或外校課程；課程分為二部分:
1.共同選修：理論與素養
2.分組選修：文化產業

此外，本系亦開設「文化創意產業議題研究 Research on Cultural and Creative Industries Issues」等英語授課課程（EMI），藉由英語進行學習，開拓學生國際移動的能力。碩士論文分為研究類與創作論述兩大類，學生可擇一進行碩士論文撰寫。

Normal Master's Degree Program: Graduation requires 40 credits, including 9 credits for elective courses from external departments or universities; the courses are divided into two parts:
1. Common lective course: theory and literacy
2. Group elective courses: Cultural Industry

In addition, the Department also offers English as a Medium of Instruction Courses (EMI) such as "Research on Cultural and Creative Industries Issues", which use English to study and develop students' ability to move internationally. The master's thesis is divided into two categories: research and creative discourse. Students can choose one to write their master's thesis.

在職碩士專班：課程分為必修及選修。畢業須修滿30學分，其中包含6學分可供選修外系或外校課程。

On-Job Master's Degree Program: Courses are divided into compulsory and elective. Graduation requires 30 credits, including 6 credits for elective courses from external departments or universities.