Undergraduate Level
(1)To nourishstudents’cultural literacy and research skill;
(2)To prepare students to be practitioners andinnovators in cultural creative industries;
(3)To equip students’ capabilities in management and marketing.

Graduate Level
(1)To nourish professionals with wide perspectives to preserve cultural diversity;
(2)To prepare management professionals with visions in cultural industries;
(3)To foster professionals with independent research capabilities.